coaching commercial

Sales coaching

First of all, coaching in companies consists of accompanying employees, managers and executives in improving their skills. In addition, it encourages them to achieve their professional objectives while respecting ethics and confidentiality. The aim is to improve performance in terms of quality of work, profitability, management and communication. But also in the achievement of any professional objective.
Also, the business coach can intervene on different issues such as team cohesion or the management of possible conflicts within the company. He can act individually and in a personalised way to improve the skills of executives, managers and directors.

In addition, the business coach can accompany a change within a company. In addition, he or she can enable the achievement of a delicate or strategic stage in the company’s development. Thus, he accompanies employees in stressful situations and helps managers and leaders to develop their communication, their confidence and their charisma.

The three main stages of coaching are : 







Finally, during the sessions, the “coachee” suggests topics of conversation and the coach listens and asks questions. 


Assist employees in the organization of their work

First of all, with the coronavirus epidemic, remote management has been experimented by some team leaders. However, this was not easy. Also, some companies have chosen to let their employees work from home part of the time.

But how do you manage your employees in distance working (and over a long period of time)?

To begin with, a good internal organization must be put in place to maintain a good understanding between employees. This applies both to those who are physically present in the company and those who work from home. In short, the organization of work encourages cooperation under the following conditions:

  • The job description must be precise.
  • The organization chart must be updated regularly.
  • The distribution of tasks must be very clear, logical and fair.
  • Procedural diagrams for more complex activities.
  • Top-down, bottom-up and horizontal operational communication must be effective and engaging.
télétravail-home office

Moreover, participative management is a factor that favors the orientation of work teams towards a cooperative mode. Thus, the manager facilitates exchanges, mobilizes all these collaborators around cooperative techniques and tools.

Nevertheless, it is not easy to organize the work in order to make employees cooperate, each of them having their own personality and work habits. For this reason, we propose the organization of seminars with team building activities. They can build this team spirit in a friendly atmosphere before being confronted with competition and the pursuit of productivity within their organization.

In addition, they must focus even more than usual on communication.


Finally, our last piece of advice is to create rituals that help structure everyone’s work routine. This can be a morning briefing at a fixed time, or several meetings throughout the day. It should be a time of exchange of at least 15 minutes per day. If some managers are tempted to use only the internal messaging system to address their team, it is not necessarily a good idea, in our opinion. In fact, it is necessary to favor phone calls, if possible, in videoconference to humanize the communication and avoid some misunderstandings that can occur in writing.

Especially since some employees need communication more than others.

I want help to get organised

We know that a motivated employee is a loyal and productive employee. Why is that?
Because they have a sense of belonging to your organization, and sometimes they even exceed customer expectations.

Accompany employees towards new performances

First of all, the role of the manager in a company is to guide employees towards new performances. Indeed, this is a major challenge to enable the company to grow.

The human at the heart of the company’s performance…

As a result, helping its employees to progress is a recurring theme. It is at the heart of managerial thinking in companies. A motivated and sustained employee with skills recognized by the hierarchy contributes more actively to the company’s performance.

In short, the perception of mobility is no longer seen as an obstacle today. It is seen as an opportunity to evolve faster. As far as employees are concerned, they are more mobile and more able to switch companies. The aim is not only to obtain a salary increase, but also to enrich their professional skills. 


Management and managers are well aware of these new behaviors and know that in order to maintain the loyalty of their employees, training and skills development are notions to be taken into consideration during annual interviews.

Therefore, in this perspective, the management in collaboration with human resources has a strong interest in the growth and development of its employees.  Indeed, they are a real source of progress and productivity.

The strength of a company is not only measured by its turnover. Too high a workforce turnover is often symptomatic of a problem of organization and communication between managers and employees, whereas a few simple tricks can be followed to build employee loyalty.

I want to support my employees

Managing a team means placing people at the heart of productivity and development issues.
For this reason, the manager's mission becomes essential in supporting and motivating his teams.

Strengthen your sales expertise and your customer service attitude

Improve sales efficiency to strengthen its sales expertise and customer behavior.

Wondering how to generate more orders without increasing the sales load?

Above all, you need to know your market well. Your market is first and foremost your customers, so know them. To understand them well, ask them questions and make surveys. Ask your sales representatives to report on their meetings with customers and prospects in your market. You also need to know your competition:

What offers do they offer? At what price? What are the features of their products, their advantages, their drawbacks? Do they sell packaged offers? What is their approach to marketing? What benefits does it highlight in its advertising?

Then comes the phase during which you analyze your strengths and weaknesses.

 Customer satisfaction must be at the heart of your strategy.

Satisfaction client

It may seem obvious, and yet! Today, too many companies are still only looking at their profit and loss account, without worrying about other indicators that are just as (or even more) important for the success of a company. There is one indicator in particular that must absolutely be considered: customer satisfaction.

Indeed, customer satisfaction must be at the center of the strategy of the company, the website or the brand. Why should it be? Simply because customers are the heart of your business! Without them, no sales, therefore no revenue (and consequently a catastrophic profit and loss report). Every action must be thought out and consumer-oriented! Simply adopting this mindset allows you to make decisions that are geared towards quality of experience, not just profit.

I want to strengthen my commercial expertise

The health situation has shown all managers that it is essential to take stock of one's activity and to set up the axes of improvement for the years to come. Commercial activity, the lifeblood of any company, is no exception to this rule.

Sharpen your power of persuasion and better defend your prices

It is the power of persuasion that makes a persuasive speech. To convince others, one must already deeply believe that what one offers will be beneficial to the other. To better understand the importance of your power of persuasion and its impact on your audience, remember the great leaders. Such as Nelson Mandela, Mao Tse-Tung or Gandhi. It was not their conquering sociability, their winning character or their relational ease that enabled them to convince and persuade thousands or even millions of people to join their cause, but the fact that they had deep trust in what they believed.

Communicating about your skills, learning to say no by proposing an alternative, not using negative formulas… Here are some tips to defend your prices and preserve your margins. While price influences prospects in their final decision, it does not do everything. There are many other tips to defend your services, your prices and, above all, your margins.

Power of persuasion: an asset used on a daily basis

To begin with, whether it’s advertisements, political speeches or even simple interpersonal exchanges, we are constantly bombarded by persuasive messages. Leaders, relatives, professionals use their power of persuasion to convince us to think or feel something. Thus, we also know or meet people capable of getting anyone to do what they want. On the other hand, most of the time, we have to convince a person about something, make them change their mindor influence their point of view. Thus, the power of persuasion is often used.

Etre à l'écoute

What are the key skills for good persuasion?

Being able to convince allows you to present your ideas to others in a way that will persuade them to join in. Therefore, in order to get a person or audience to do or believe something, you must first develop persuasive skills. It is therefore necessary to have good self-esteem and good emotional intelligence in general.
It is also necessary to be able to analyze the person you are talking to and present the idea in a way that shows how your proposal is right for him or her. In addition, it is necessary to have the power of persuasion.

Next, you must be able and willing to listen to the speaker or audience and respond appropriately to the question “how does your idea contribute to satisfying their needs or concerns“? In addition, it is imperative to remain calm and discuss without feeling compelled to argue negatively or resort to personal attacks.

Finally, it is necessary to be able to value the speaker and boost his or her ego. This is one of the well-kept secrets of persuasion experts.



I want to sharpen my power of persuasion

In order to develop one's power of persuasion, it is necessary to work on empathy, active listening and interpersonal skills as well as these communication qualities.